Mumsnet was set up in January 2000 by Roberts, a sports journalist, and Carrie Longton, a TV producer.
The origins of Mumsnet go back to 1999 when Roberts went on holiday with her one-year-old twins to a family-friendly resort that turned out to be less than family friendly. She came back thinking how rewarding it would be to have somewhere for people to pool their knowledge as well as give advice and guidance. The company was launched a year later with exactly that aim.




